Admission essay

I am a current student of Pasadena City College in California studying electrical engineering. I am a national of China and resident of United States of America for the past 2 years. I would like to apply for mathematics divisional wards in your university so that I can pursue a graduate program in mathematics after I complete my certificate program at this college. I hope to score grade B and above in the final examination. The courses I have undertaken include electrical technology, electrical power circuits’ generation and control, applied algebra, applied mathematics for electronics, principles of electrical verses electronics, programmable controls, electrical inspection and codes as well as engineering graphics. My interest in undertaking mathematics course in the University is because I intend to develop skills in physical science and engineering, skills in management science and skills in problem solving in engineering field as well as solving computing related problems. This will enable me to have critical thinking necessary to help me advance my career in the fields of actuarial science and management consulting. The courses I expect to broaden my knowledge in this area include differential calculus, linear and applied algebra, differential equations, projectory calculus, differential   integration, integration and infinite series, programming, microeconomic and macroeconomic theory, principles of economics, principles of accounting, analysis, probability theory, applied statistics and geometric series analysis. I hope to pursue further studies in applied mathematics in this university. The services provided by the university such as group discussions, availability of tutorial services, counseling, credit transfers, research opportunities, academic career advancement in system engineering and management science makes this university my ideal place to nurture my career goals. The university is also well equipped with other resources such as academic staff, housing, financial support, and diverse student population. It also has a good learning environment for all students. This is without the unique teaching dissemination of curriculum and extensive experience in teaching. The university also offers an international recognition that is well reputed worldwide. I am also an active participant in extra-curricular activities such as taekwondo, fitness, hockey, ice-skating and athletics. I have participated in fitness school competition and won several awards. I have also competed in taekwondo and won id different categories. I have participated in charity and community service within the community and back at home. I usually visit orphanages and volunteer donations such as foodstuffs and essential items to the orphans. My interest in this field has been due to the exposure I have received since my childhood where my parents live in the one of the largest industrial cities in China, Shanghai. I hope that when I graduate I will be able to get employment in one of the industries. I also intend to start my own firm that deals with management consultancy in actuarial science. During summer holidays I  Ã‚   have been worked in several engineering companies as electrical technician where I have done system installation of electrical equipments, worked as safety and electrical appliances maintenance in alternate energy sources. This exposure has helped to me expand my understanding and given me the urge to look for more knowledge and skills for future career. This will be achieved when I get the scholarship and admission to this university. I hope I will be able to acquire this valuable asset. REFERENCE Pasadena City College, Electrical engineering. Retrieved 23 April 2008, from http://mis.pasadena.edu/webcms/display_program.asp?program_id=28 University College Los Angeles. (2008). Graduate programs. Retrieved 23 April 2008, from   http://www.gdnet.ucla.edu/asis/infoserv/faq.html Admission Essay Doctor of Pharmacy Program at Massachusetts College of Pharmacy and Health SciencesThe Doctor of Pharmacy Program at the Massachusetts College of Pharmacy and Health Sciences produces dedicated and erudite pharmacists. Alumni of this college are not only expert practitioners of this intricate art, but are also skilled researchers. The faculty is comprised of some of the best academics and researchers in pharmacy in the world (Doctor of Pharmacy , 2007).This college utilizes the latest technologies, and this ensures that its students are familiar with the latest developments in pharmacy and communications. This is of immense benefit to students. They could become pharmacists; pharmacy administrators in a hospital or the government or pursue advanced studies in this fascinating field. Everyone is beset by doubts at some stage or the other in their academic life. The academic support of this college renders all possible assistance to students, in order to help them to perform at their p eak efficiency. This is one of the distinguishing features of this college, which makes it very attractive to the students (Doctor of Pharmacy , 2007).In the year 1630, Boston was granted the position of a town, by its development was such that by the year 1822, it was deemed to be a city. It constitutes New England’s cultural and economic centre. This city is one of the best educational centers in the world. It is replete with internationally famous institutions of higher learning. In addition, some of the best hospitals in the world are located in Boston.   (Visitors, About Boston, 2007).I was fortunate to make it to the US from Vietnam, when I was ten years old. This country and its inhabitants have been very kind to me. I owe much to this great country. On one occasion, my friend had to be admitted to a hospital, due to injuries sustained in an accident. I soon realized that his physical pain, trauma and danger of infection had been mitigated drastically by the drugs ad ministered to him. This incident served to enhance my fascination with the manner in which drugs affect the human body, in addition to revealing the extraordinarily beneficial effect of drugs, to me.My extent of my close association with medicines can be evaluated from the fact that despite adhering to a very busy schedule, in my day to day life, I actively participate in the activities of the PILS or the Pre-pharmacy Informational Learning Society and the AASA or the Asian American Student Association. Under the aegis of these dedicated institutions, I was fortunate to participate in a number of drugs distribution drives, organized by them. In addition, for the past three years, I have been employed as a pharmacist at a retail pharmacy. Thus I am no novice to drugs.I never rest satisfied with the general answer to a question. I always search for the full particulars about anything. This attitude will be of immense use to me in academics, as I will be eminently suited for research.I have always been involved with alleviating the trials and tribulations, brought on by ailments, of patients. I have paid close attention, both at home and outside, to the various medications that sick people imbibe, in order to obtain relief. I was extremely proficient at remembering the medication that people had taken for a particular disease. This interest increased over a period of time and it has become my life’s aim to excel in the field of pharmacy. My principal objective in life is to become a successful, competent and erudite pharmacist and this college’s exceptional pharmacy program will help me to realize this dream.ReferencesDoctor of Pharmacy . (2007). Retrieved January 23, 2008, from Massachusetts College of Pharmacy and Healt Sciences: http://www.mcphs.edu/academics/programs/pharmaceutical_sciences/accelerated_pharmd/Visitors, About Boston. (2007). Retrieved January 23, 2008, from City of Boston.gov: http://www.cityofboston.gov/visitors/about.asp Admission Essay There are several reasons why I would like to get hold of an Advanced Certificate in Health Care Management: my passion and dedication for my job, promotion/personal growth, willingness to learn more, I want to lead the organization someday, and because I may want to change careers someday.My primary motivation is my job. See, I am a caseworker of the Department of Health and Human Services. I love my job too much that I would like to further what I currently know to be able to better serve the families, children, other individuals that I am engaged with.The skills that I have, for instance, in: 1) communication, 2) statistical analysis, 3) research, 4) etc will be enhanced and polished as well through the aforementioned program.Second, I also want to the best in my chosen field and so I will strive hard and do everything to be in top shape. In relation to that, I also want to get promoted to a better position, which in turn will provide me with increased reparation. This of course w ill not only help me keep up with life, it will also help me assist my family to experience better life.Third has something to do with my attitude. I simply have the willingness to learn and I always crave for more and for something new. I want to learn new things. In fact, I have always been curious about health economics, long-term care, as well as, the business facets of managed care and I really look forward to going over those topics.Fourth, honestly I would also want to become a manager someday. If I obtain an Advanced Certificate in Health Care Management, I will have the necessary managerial training that will make be become effective as a manager in leading day to day operations especially when it comes to the demanding tasks of planning and budgeting.Last but not least, in case I would like to move on to another health-related career, then I can easily do that as well because an Advanced Certificate in Health Care Management entails sub-courses that help individuals like m e with various concentrations and needs.Reference* No reference will be provided for this because this entails personal statements. Admission essay I am a current student of Pasadena City College in California studying electrical engineering. I am a national of China and resident of United States of America for the past 2 years. I would like to apply for mathematics divisional wards in your university so that I can pursue a graduate program in mathematics after I complete my certificate program at this college. I hope to score grade B and above in the final examination. The courses I have undertaken include electrical technology, electrical power circuits’ generation and control, applied algebra, applied mathematics for electronics, principles of electrical verses electronics, programmable controls, electrical inspection and codes as well as engineering graphics. My interest in undertaking mathematics course in the University is because I intend to develop skills in physical science and engineering, skills in management science and skills in problem solving in engineering field as well as solving computing related problems. This will enable me to have critical thinking necessary to help me advance my career in the fields of actuarial science and management consulting. The courses I expect to broaden my knowledge in this area include differential calculus, linear and applied algebra, differential equations, projectory calculus, differential   integration, integration and infinite series, programming, microeconomic and macroeconomic theory, principles of economics, principles of accounting, analysis, probability theory, applied statistics and geometric series analysis. I hope to pursue further studies in applied mathematics in this university. The services provided by the university such as group discussions, availability of tutorial services, counseling, credit transfers, research opportunities, academic career advancement in system engineering and management science makes this university my ideal place to nurture my career goals. The university is also well equipped with other resources such as academic staff, housing, financial support, and diverse student population. It also has a good learning environment for all students. This is without the unique teaching dissemination of curriculum and extensive experience in teaching. The university also offers an international recognition that is well reputed worldwide. I am also an active participant in extra-curricular activities such as taekwondo, fitness, hockey, ice-skating and athletics. I have participated in fitness school competition and won several awards. I have also competed in taekwondo and won id different categories. I have participated in charity and community service within the community and back at home. I usually visit orphanages and volunteer donations such as foodstuffs and essential items to the orphans. My interest in this field has been due to the exposure I have received since my childhood where my parents live in the one of the largest industrial cities in China, Shanghai. I hope that when I graduate I will be able to get employment in one of the industries. I also intend to start my own firm that deals with management consultancy in actuarial science. During summer holidays I  Ã‚   have been worked in several engineering companies as electrical technician where I have done system installation of electrical equipments, worked as safety and electrical appliances maintenance in alternate energy sources. This exposure has helped to me expand my understanding and given me the urge to look for more knowledge and skills for future career. This will be achieved when I get the scholarship and admission to this university. I hope I will be able to acquire this valuable asset. REFERENCE Pasadena City College, Electrical engineering. Retrieved 23 April 2008, from http://mis.pasadena.edu/webcms/display_program.asp?program_id=28 University College Los Angeles. (2008). Graduate programs. Retrieved 23 April 2008, from   http://www.gdnet.ucla.edu/asis/infoserv/faq.html Admission Essay Doctor of Pharmacy Program at Massachusetts College of Pharmacy and Health SciencesThe Doctor of Pharmacy Program at the Massachusetts College of Pharmacy and Health Sciences produces dedicated and erudite pharmacists. Alumni of this college are not only expert practitioners of this intricate art, but are also skilled researchers. The faculty is comprised of some of the best academics and researchers in pharmacy in the world (Doctor of Pharmacy , 2007).This college utilizes the latest technologies, and this ensures that its students are familiar with the latest developments in pharmacy and communications. This is of immense benefit to students. They could become pharmacists; pharmacy administrators in a hospital or the government or pursue advanced studies in this fascinating field. Everyone is beset by doubts at some stage or the other in their academic life. The academic support of this college renders all possible assistance to students, in order to help them to perform at their p eak efficiency. This is one of the distinguishing features of this college, which makes it very attractive to the students (Doctor of Pharmacy , 2007).In the year 1630, Boston was granted the position of a town, by its development was such that by the year 1822, it was deemed to be a city. It constitutes New England’s cultural and economic centre. This city is one of the best educational centers in the world. It is replete with internationally famous institutions of higher learning. In addition, some of the best hospitals in the world are located in Boston.   (Visitors, About Boston, 2007).I was fortunate to make it to the US from Vietnam, when I was ten years old. This country and its inhabitants have been very kind to me. I owe much to this great country. On one occasion, my friend had to be admitted to a hospital, due to injuries sustained in an accident. I soon realized that his physical pain, trauma and danger of infection had been mitigated drastically by the drugs ad ministered to him. This incident served to enhance my fascination with the manner in which drugs affect the human body, in addition to revealing the extraordinarily beneficial effect of drugs, to me.My extent of my close association with medicines can be evaluated from the fact that despite adhering to a very busy schedule, in my day to day life, I actively participate in the activities of the PILS or the Pre-pharmacy Informational Learning Society and the AASA or the Asian American Student Association. Under the aegis of these dedicated institutions, I was fortunate to participate in a number of drugs distribution drives, organized by them. In addition, for the past three years, I have been employed as a pharmacist at a retail pharmacy. Thus I am no novice to drugs.I never rest satisfied with the general answer to a question. I always search for the full particulars about anything. This attitude will be of immense use to me in academics, as I will be eminently suited for research.I have always been involved with alleviating the trials and tribulations, brought on by ailments, of patients. I have paid close attention, both at home and outside, to the various medications that sick people imbibe, in order to obtain relief. I was extremely proficient at remembering the medication that people had taken for a particular disease. This interest increased over a period of time and it has become my life’s aim to excel in the field of pharmacy. My principal objective in life is to become a successful, competent and erudite pharmacist and this college’s exceptional pharmacy program will help me to realize this dream.ReferencesDoctor of Pharmacy . (2007). Retrieved January 23, 2008, from Massachusetts College of Pharmacy and Healt Sciences: http://www.mcphs.edu/academics/programs/pharmaceutical_sciences/accelerated_pharmd/Visitors, About Boston. (2007). Retrieved January 23, 2008, from City of Boston.gov: http://www.cityofboston.gov/visitors/about.asp

The Changing Meaning of School

The Changing Meaning of School The Changing Meaning of School The Changing Meaning of School By Maeve Maddox Since Shakespeare’s time at least, children have been portrayed as being reluctant to go to school: the whining school-boy with his satchel And shining morning face, creeping like snail Unwillingly to school.  - As You Like It, II:vii,148-150. That’s a sad fate for school, a word that originated in the context of enjoyable leisure time. Our word school comes from Latin schola, â€Å"learned leisure.† Schola was free time during which educated men could sit around and talk about ideas. The talk might lead to lecturing and arguing, so from meaning â€Å"free time for talking about ideas,† schola came to mean debate, dispute, lecture, dissertation. More and more definitions were added. A schola could be â€Å"a place where learned disputations are carried on.† Then, the followers of a favorite lecturer or philosopher were called â€Å"a schola.† Note: School in the expression â€Å"a school of fish† derives from Middle Dutch schole, â€Å"flock of animals.† In modern English, school has numerous meanings and occurs in several idioms. School can mean any of the following: An establishment or institution for the formal education of children or young people. The building or set of buildings used by a school. A place, environment, experience, etc., which forms or develops a persons character or behavior. A group of people who follow or are influenced by the teaching of a particular person, or who share similar principles, ideas, or methods. A group of people who share a particular opinion, practice, or custom. A particular type of doctrine or practice as followed by a group of people. An institution in which instruction of a particular kind is given. A department in a college or university. Here are a few examples of these different uses: A painting of Mary Stuart by an unknown artist of the School of Clouet hangs at the Hermitage, St. Petersburg. Spenser  earned his degree  in the  school of hard knocks, so he is ready when a Boston university hires him to recover a rare, stolen manuscript. You have to understand,  hes definitely old school when it comes to  understanding different cultures. This is a discussion of Marxism-Leninism as a  school of thought as opposed to a political practice. The Colorado School of Mines Board of Trustees announced that  Paul C. Johnson  is the finalist for president of Colorado School of Mines. The Missouri  School of Journalism at  University of Missouri in Columbia is a journalism school which may be the oldest formal journalism school in the world. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Types of RhymeProved vs. ProvenInspiring vs. Inspirational

Essay on Introduction to Business Ethics

Essay on Introduction to Business Ethics Essay on Introduction to Business Ethics Essay on Introduction to Business EthicsQ1. Responsibilities depend on the role of one person in relation to another person; for example, the responsibilities of a parent are different from the responsibilities of an employee. Therefore, responsibilities of person A to person or entity B can be viewed as a function of the relationship between person A and person B.Q2. The relationship between a person and his/her lawyer or real estate agent is similar to the relationship between an employer and employee in the sense that both employer and the person can be viewed as principals in this relationship while the lawyer/real estate agent and employee act as agents. However, there are notable differences in the level of control of the principal over the terms of employment and nature, in the regime of working, in the level of responsibility and discretion.Q3. The narrow view of employee responsibilities can be defended from the perspective of the roles that employees play in the whole eco nomic system (that override other ethical considerations) and from the perspective of property rights of employers that should be protected. However, such ethical considerations have notable shortcomings as they disregard other responsibilities of employees and might even suppress their rights.Q4. Conflicts of interests emerge when ethical responsibilities emerging from different relationships come into conflict. If the interests and ethical duties fall within the scope of one set of responsibilities, there is no ethical conflict. However, when personal interests influence professional actions, it is a sign of the conflict of interest. Dual roles also represent a conflict of interests since the responsibilities in these roles most often are conflicting.Q5. Trust to someone means that there is confidence with regard to the judgments of this person and it is possible to rely on this person in important decisions. Loyalty can be defined as the willingness to make personal sacrifices in the interest of the firm (DesJardins, 2013). Employees do have a responsibility to be trustworthy, but it is questionable whether they are ethically obliged to be loyal. According to Duska, loyalty in the workplace is not appropriate because loyalty applies to the projects with mutual benefit of parties while employer-employee relationship is a contractual agreement in which the employee receives a compensation for time sold to the employer.Q6. Business is like poker in the sense that both business and poker have particular rules and the participants have to follow these rules. However, business is not like poker in ethical sense since bluffing, lying and deception are acceptable in poker but are unacceptable in business as such actions undermine decision-making and business reputation in the long-term perspective.Q7. According to DeGeorge, whistle-blowing is ethically permissible only when a) there is a significant threat of harm (that can be addressed by whistle-blowing), b) the whistle-blower should first of all use internal channels for reporting the issue, and c) the whistle-blower should exhaust all internal options for preventing the harm before turning to external options (DesJardins, 2013). Furthermore, whistle-blowing is ethically required when a) there is documental evidence of the harm or probability of causing the harm and b) whistle-blower should be confident that whistle-blowing will prevent the harm (DesJardins, 2013).Q8. First of all, insider trading leads to injustice regarding external participants of trade since the information is distributed in an unfair way. Secondly, managers who practice insider trading violate their ethical professional responsibilities related to representing the interests of their clients (investors). In the case of Enrons stock, insiders defrauded investors and shareholders in order to increase own profits and did that at the expense of people whose interests they were representing.

An American Indian Providing their Perspective of the English Assignment

An American Indian Providing their Perspective of the English - Assignment Example Primarily coming from the southern states of America, my forefathers had later settled in the northern part, in quest of better living. Recounting my experience is interesting because history has long since been regarded as a very important document of a country’s inheritance of its cultural values, people and its socio-political and economic evolution. While some of the historical events can be gleaned from the written accounts of the eyewitnesses, the authenticity of the same is always in doubt and helps the historians to delve deeper into the myriad aspects of evolving time. Indeed, my children grandchildren tell me that there is well-documented information about America from the time it was discovered by the Spanish conquistadors. But we are the original inhabitants of this country and I think, history should be interpreted from the accounts of our people and sot solely accepted from the foreigners who have now been declared as rightful citizens of this land! History for us is the tales of the times that are passed on to from generations to generation and added from the inputs of the succeeding generations. Frankly speaking, the stories of my forefathers, as told to me by grandparents, are a mixture of the good and the bad. The good things comprise of our culture and the pride in our tradition and values. We value human beings as the creation of God and they have the responsibility of maintaining good relationships with all the things that God has created. Thus, conservation of the environment is an intrinsic part of our heritage. I think this was the major issue that has brought about so much of conflict in our lives through the times. The clash of ideas and the ambitious and often nefarious intentions of the Europeans have resulted in the formation of a new social order where racial discrimination has superseded human values.

Service Blueprint Essay Example | Topics and Well Written Essays - 2500 words

Service Blueprint - Essay Example However, an analysis of the imaging center scheduling and reporting process at THAMH indicates that the imaging center is inadequately utilized. The inefficiency of the imaging center is largely due to the scheduling and reporting system that is currently employed. The Current Process Blueprint (Appendix A) shows areas where there is a significant opportunity for the management team to improve the current service quality as well as increase customer satisfaction. A centralized scheduling process in conjunction with voice recognition software (RadWhere) is capable of increasing the efficiency of the imaging center scheduling and reporting process systems. The Proposed Service Blueprint (Appendix B) of the imaging center scheduling and reporting process system, implements these elements to increase the efficiency and reliability of the imaging center process. The purpose of this paper is to analyze the efficiency of the services provided by the radiology imaging center at the Texas Health Arlington Memorial Hospital (THAMH) through an examination of the Current Service Blueprint (Appendix A) that depicts the current service process. It will identify areas of inefficiency that could be streamlined to improve the capabilities and quality of the imaging services offered to the patients at THAMH. ... History and Background of THAMH The Arlington Memorial Hospital was founded in 1958 to meet the growing community requirements of the residents of Arlington, Texas and was based on a community effort with the objective of providing "high-quality healthcare" to the residents of Arlington (50th Anniversary, 2008). Nearly four decades later Arlington Memorial Hospital merged as a part of Texas Health Resources (THR). THR was established in 1997 through the combination of Fort Worth-based Harris Methodist Health System with Dallas-based Presbyterian Healthcare Resources. Subsequently, in 1997, Arlington Memorial Hospital joined THR, which serves the Dallas-Fort Worth metro area, and is the nation's third largest hospital systems market, behind only New York and Los Angeles (Roberson, 2008). As of Jan 1, 2009 'Texas Health' will precede the name of the 12 hospitals in the North Texas market and THR will spend in excess of $20 million updating signs and logos (Roberson, 2008). This will firmly identify the link between the high quality hospitals, such as Texas Health Arlington Memorial Hospital (THAMH), and THR, the largest hospital system in North Texas. In its current form THAMH consists of a 417-bed-acute care, full service hospital that essentially provides services to residents of Arlington and the surrounding communities. The healthcare services provided by THAMH includes comprehensive cardiac care, an electrophysiology lab, women's services, orthopedics, gastro-enterology, an advanced imaging center, extensive rehabilitation services, emergency services, health maintenance, disease prevention classes, support groups, and community services. (Texas Health

Software requirements Research Paper Example | Topics and Well Written Essays - 1000 words

Software requirements - Research Paper Example The process of development of requirements consists of the basic and initial level of raw requirements collected for development of software. These raw collections of requirements are taken from the customer or client of the software, who is interested in the development of the software. The early requirements are usually in the form of simple statements described by a client. These are written mostly informal ways as told by the client. The great and vital factor for requirements gathering is the technical aspect in which system is going to develop. This factor has a high scope for requirements gathering procedure. Finally, three factors have an impact on gathering of software’s requirement, the client, the environment, and the technicality of system that needs to develop. In addition to this factor, environment is itself a factor, which is involved in the making procedure of developed software. The method of elicitation of requirements is considered as the first step for collection of raw requirements. The Requirement Engineering Process Model (REPM) presented restrains various important and useful features for requirements gathering. According to the proposed model requirement elicitation, includes different kinds of important features. The requirements that are related to a business for which system is designed are important to know. These requirements involve around the demands of the business. The significance of the requirement is decided according the demand of business. These business needs will help in the process of prioritization of requirements. Along with the core business requirements, requirements that are directly useful for customers are equally important to gather. The requirements about how customer or end user will interact with the developed system are collected. These requirements create the basic structure of the system that how it will look like after final

Marketing Situational Analysis Essay Essay Example for Free

Marketing Situational Analysis Essay Essay The following essay is a situation analysis of the macro-environment for a Melbourne based Australian phone cover manufacturing organisation, called Kind. Kind creates a range of covers for all types of mobile phones which are recyclable, biodegradable and trendy. Kind conducts their own research, development, design and manufacture. The organisation was founded by a group of generation Y, tech savvy and environmentally conscious people who saw an opportunity to create accessories in an industry considered to be consumerist. A view supported by Downie and Glazebrook (2007), â€Å"Mobile phones have been described as the ultimate example of consumerism. †(p. 1). Kind’s idea for their latest range of covers specifically include hypo colour, (cover changes colour when activated by heating or cooling through personal touch), mood sensitive covers (cover changes colour relative to the emotion being felt by the person), and gel moulded covers with finger grips. They believe their value proposition is to provide a range of products that offer their customers socially responsible fun, feelings and functionality by being a customer-centred company. The following discussion under the sub-headings will analyse the six components of the mobile phone industry macro-environment specifically identifying trends that may impact Kind’s target market, marketing-mix and planned marketing strategies. Demographic â€Å"The demographic environment shows a changing age structure in the population, changing family patterns, geographic population shifts, a better-educated and more-white-collar population, and increasing ethnic diversity.†, (Kotler, Brown, Adam, Burton Armstrong, 2010, p. 160). This holds true for Kind’s market in Australia with the population ageing, birth rates falling and increased life expectancy, older people are predicted to outnumber younger people by 2050. This may pose a potential threat to Kind’s target market in that there will be greater competition for customers entering the market or more creativity required to find new markets. Kind may need to expand their product range to cater for the older generations with covers that address issues like restricted mobility and loss of coordination from conditions such as arthritis. Reinforced by Kotler, et al., (2010) â€Å"The Boomer market will only grow in importance in coming years, as more boomer reach retirement age.† (p. 145). This is a trend that Kind should keep a close eye on and begin research and development in. Looking at Australia’s current family pattern Kotler, et al., (2010), states â€Å"smaller family sizes resulting from a desire to improve personal living standards, the increased number of women working outside the home†, (p. 141), supports the view that there is market for the mobile phone industry because the parents feel there is a security need to stay connected to their children. â€Å"For children aged 5-8 years, almost all of them (95%) used their mobile phone more to contact family (Australian Bureau of Statistics, 2010). This new group is otherwise referred to as â€Å"’tweens’ aged between six and 13.† (Downie Glazebrook, 2007, p. 1). It must be noted that Kotler, et al., (2010) defines the tweens as aged between 10 and 14, regardless, this group is increasing in market share and are demonstrating a trend towards strong purchases of entertainment products. Added pressure is placed on parents by the tweens who have grown up accustom to consumerism and â€Å"are motivated by status and aesthetics in their purchasing decision.† (Downie Glazebrook, 2007, p. 1). This trend may be met by the inter-changeability of mobile phone covers because they are an economical means of maintaining the tweens attention and status with their existing phones. An economical argument for parents to easily identify with and one which Kind can target. Kind has a product that appeals to a variety of demographic group for varying reasons. The youth group, often further defined as Generation X and Y demonstrate trends which Kind should consider when analysing their target market. Generation X is environmentally conscious, financially wary, value quality and is well educated, contributing to the growth in white-collar population significantly. Generation Y are technically savvy, communicate using mobile phone, email and chat rooms and have driven the â€Å"Markets for teens’ toys and games, clothes, furniture and food† (Kotler, et al., 2010, p. 144). Whilst they are often viewed as selfish, statistics support the fact that they are â€Å"a civic-minded generation with a conscience†, (McQueen, 2007, p. 43). â€Å"figures released by the Australian Bureau of Statistics which showed that in 2002, 28% of young people aged 18-24 had undertaken voluntary work in the previous 12 months†, (McQueen, 2007, p. 43). A response to these characteristics may be a marketing-mix which communicates the social conscious benefits of Kind’s products whilst promoting the professional business use it also contains and the interchange ability making the product fun, easily. Kind would be remiss to not target the civic-mindedness of Generation Y by setting up a charity fund or trade-in cover exchange that gives something back to the community. Given Kind’s target market is Australia wide, population changes between states is not really relevant. However, shifts between rural and urban areas should be considered given the Australia Bureau of Statistics (2010) reports increases in urban population and decline in rural populations, particularly those affected by drought. The relevance in this statistic is that more households with access to mobile phones are located in the metropolitan area, Australia Bureau of Statistics (2010). Economic In developed countries such as Australia, mobile phones are moving towards no longer being considered a luxury item and more one of necessity given the use of mobile phones as the preferred method of communication for generation Yers and white-collar Xers use as a business tool. The Bureau of Australian Statistics (2007) survey results have indicated a 7.7% growth in communications services each year on average with most of this attributed to the household use of mobile phone and internet services. This is relevant to the consumer spending habit in the current economic context which has affected income levels and household expenditure. â€Å"More recently, the global financial crisis has led to a sharp decline in demand for luxury products, as more people have become unemployed, or are unsure of their job security.† (Kotler, et al., 2010, p. 149). This is a win-win situation for a mobile phone cover manufacturer given that sales will continue at a steady rate or if people do decide to maintain an existing mobile phone, they will want to ensure that it is adequately protected to last longer or give it a new look, therefore the consumers spending pattern is less likely to alter for this kind of product. Natural Environment Kind creates a range of covers for all types of mobile phones which are recyclable and biodegradable which would place their products in a very favourable position from a pollutant perspective. â€Å"Some trend analysts believe that the decade after 2010 will be seen as the ‘Earth Decade’ and that protection of the natural environment will be the main worldwide issue facing business and the public.† (Kotler, et al., 2010, p. 151). Kind would be wise to examine their use of non-renewable resource they may use in the production of their products as well as the operations of their organisation. It is not just about the products they product being environmentally friendly, but the way in which they produce them as well. Knowing their carbon footprint and those within their supply and distribution chains would speak volumes. Even the way in which they market their products could be an opportunity to reinforce their green message, i.e. no use of print media in the marketing-mix. Kind has to also keep up with the issues affecting the mobile phone issues, such as the growing public concern of the mineral tantalum use in mobile phones. Research using Wikipedia (2010), reports that this is a product which is mined, with great affect on the natural environment. Exports of this mineral have been cited as helping to finance present-day civic conflict over areas in the Congo which are abundant in natural resources. Kind may find benefit in highlight the fact that the use of their product protects the longevity of a mobile phone, thus minimising the reliance on mining and people may actually view a purchase of this product as actually helping the people in Congo. Technological The fast pace of technological advance is probably the most challenging aspect to Kind’s products. Given the current variety of shapes and sizes of mobile phones in the market and the constant stream of new models, keeping up with this market requires Kind to be highly adaptable and have the ability to implement changes in products quickly. It may be savvy to target only the most popular makes and models dependant on the demographic being targeted. Political â€Å"The political environment consists of laws, government agencies and pressure groups that influence and limit various organisations and individuals in a given society.† (Kotler, et al., 2010, p. 155). Given that Kind is a manufacturing business, distributing Australia wide, they need to keep abreast of developments which may affect manufacturing and marketing throughout all the States and Territory. Kind will be required to ensure that any packaging they develop conforms with current legislation along with any competitions run Australia wide meet all the State laws on gaming and lotteries. Again, in with reference to the mobile phone industry, who are in media reports regarding concerns over public health risks from the radio waves they emit causing an uncommon form of brain tumour as discussed by Lavelle (2005), Kind could assign some research and development actions towards addressing a solution to these concerns. This could be view by consumers as dangerous positioning as they are actually agreeing with a pressure group that there is a risk and attacking the market that directly feeds them. Cultural â€Å"The cultural environment shows long-run trends towards the use of branded products as a means of self-expression, decreasing organisational loyalty, an increasing appreciation for nature, and a search for more meaningful and enduring values.† (Kotler, et al., 2010, p. 160). Kind produces products which fit this trend fantastically as long as they market their environmental and social conscience and continue to develop products which allow the consumer to express themselves. The cultural environment is made up of secondary beliefs. Central to societies need to communicate is the belief that they cannot do so unless they have a mobile phone. It could be argued that the secondary belief is that they have to look good and have the trendiest cover while they do it supported by Kotler, et al., (2010). â€Å"Many people use products, brands and services as a means of self-expression†, (p. 157). There may also be an opportunity for Kind to tap into the different subcultures as they are open to shifts in values and are impacted by popular activities. The possibilities are endless for Kind, in that if their organisation is highly adaptable, and new product lines can be easily implemented, they can keep pace with these subcultures. For example, monthly covers with the latest number one hit music artist on it. Kind can decide to take a proactive approach to the marketing and really build their products into something that shapes public opinion. As an example, the health risk on mobile phones and the potential for Kind to capitalise on providing a solution may seem risky but they are could make a real statement, leading the way and would be shaping the public opinion. Conclusion Kind’s analysis of target market has demonstrated that are a few areas demographically that hold value. These are the change in age structure with Baby Boomer demands on a solution for mobility and coordination issues, Gen X parents demanding to feel safer by being connected to their children, but notably highly influence in their purchasing decisions by the status and aesthetic tweens and finally the youth groups demanding to be socially networked via technology. Economic trends are not of great concern on these target markets as the need to communicate using mobile phones is demonstrating continued strong growth. The predicted trend towards the ‘Earth Decade’ being the main worldwide issue provides the greatest opportunity for Kind. Their marketing-mix, product range and company values are well positioned to maximise the benefits associated with this trend. Kind is in an industry that is at the forefront of technological advances and must pay close attention to ensure that they maintain connection meaning they may have to restrict their product line to only the most popular makes and models. Political and cultural trends on the health risks associated with mobile phones are a concern to the target market. However, the consumers appear to be remaining ignorant. This could be an opportunity for Kind, but the risks associated with this should be carefully researched before taking any action. The long-run trend towards an appreciation of nature and products being used to express ones self is primed for the products that Kind produces. Further supported by the secondary belief that people have to look good while they communicate using their phone is an almost perfect market for Kind’s products. The adaptability of Kind’s products and organisation can easily lend itself to different subcultures and any such changes within them. In summary, Kind’s value proposition, to provide a range of products that offer their customers socially responsible fun, feelings and functionality by being a customer-centred company, has a large potential market with what appears to be matched by an actual market. The key is to translate this into demand. References Australian Bureau of Statistics. (2010). Measures of Australia’s Progress, Communication, Children and Mobile Phones, Australia. Cat. No. 1370.0. 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